The internet has become very accessible, and this is why the number of people online is increasing every day.
In the last three years, “constant” internet usage increased among adults by 5%, and this is according to Pew Research. The way people are shopping has really changed over the years – and this means offline marketing is not as effective as it was before.
Marketing involves connecting with your audience at the right time and in the right place. Today, this has become easier because you can easily meet them where they are spending a lot of time: online.
What is digital marketing?
Digital agency Hampshire marketing is used to describe all the marketing efforts that are done online. Business use digital channels like social media, search engine, other websites, and email to connect with their current and potential customers.
There are those who say digital marketing is the same as inbound marketing, but there are minor differences between the two. I have had conversations with some of the best marketers in the US, Australia, the U.K, Asia, and New Zealand, and I have noticed how small differences are being observed.
Digital marketing; is it important?
With digital marketing, you have a chance of reaching a larger audience that you couldn’t reach using the traditional methods of marketing, and target customers who are most likely to be interested in what you are offering. Digital marketing is more effective compared to traditional marketing because you can easily track your success daily and see what works and what doesn’t.
Below are some of the main benefits you can expect to get by investing in digital marketing.
Ability to target only the prospects who are more likely to buy your product or services.
When you plan an advertisement in a magazine, on TV, or on a billboard, you have little to no control over who is going to see the ad. There is the option of measuring certain demographics – which includes the demographic of a given neighbourhood or the typical readership of a magazine – but you will still be taking a shot in the dark.
With digital marketing, you can identify and target specific audiences, and send them a personalized marketing message.
More cost-effective compared to the traditional marketing methods
Since you can track your digital marketing campaigns in real-time and daily, you decrease the amount of money you spend on channels that are not showing a good ROI. When using traditional forms of advertising, it doesn’t matter the performance of the billboard – you are going to pay the same whether it is going to convert or not.
Outranking bigger players in the industry
If you are a small business, it is hard to compete with the bigger brands in the industry because they have millions to spend on their nationwide campaigns and television commercials. The good thing is digital marketing doesn’t do this. You can outrank the big players by having a good digital marketing strategy.
It can be measured
Digital marketing will give you all the metrics you need to learn more about your customers and the market. Some of them include views, shares, time on page, clicks, etc. Getting these metrics is one of the biggest benefits you are going to get from digital marketing. While traditional advertising can help you reach certain goals, the limitation is that it doesn’t have measurability.