Nowadays, the world values big data. This has put much pressure on companies to focus on strategies that are data-driven. Those companies that don’t do so end up lagging and lose customers to their competition.
So, instead of focusing only on the numbers, a business should also focus on data and design to remain competitive in today’s economy.
The Importance of Good Creative Design
A good creative design tells a story. Communication plays an important role in all aspects of a business. It is good to also remember that a picture speaks a thousand words.
Ensure that your audience and potential customers know about what your organisation does and what it is all about across every touchpoint including your website, social media accounts, physical locations and email communications. Keep in mind that an organisation that cannot do this will not generate leads and may not increase its sales.
Since they are most immediate, visuals are a great way to leave a lasting impression on your audience as they are so immediate. Keep in mind that the human brain processes images 60,000 times faster than it processes text. In fact, visual communication accounts for 93 per cent of all human communications.
As such, great creative design is very important in business strategy. A design concept that is well crafted often flows seamlessly across all of a business’s marketing materials including packaging, logos, websites and memes and promotional images on social media posts and blogs.
Good creative design will benefit you in many ways. It will create a strong impression on your audience, convey important information, build your brand identity, build consumer trust and narrate your story. Those businesses that take design seriously succeed. Adobe calls this the Design Advantage as they know that those companies that take design very seriously retain the best talent and outdo their competitors in regards to revenue growth.
This is because a company that focuses on visual engagement is likely to attract more potential customers with attention-grabbing content. Today, this is happening more and more on the internet especially on social media.
As the digital age continues to grow, social media marketing and content marketing are becoming very important tactics that businesses must embrace to continue engaging with their audience. Social networks are now visual platforms and a social platform like Twitter that started as a platform for posting short written messages now has images and videos as it has gone through many updates over the years.
This has made 71 per cent of companies report that they now create 10 times the number of content marketing and social media marketing assets than they did a few years ago. Customers expect amazing content experiences from the brands they engage with on the internet. These experiences start with a good creative design.
According to John Maeda who is a Design Partner at Kleiner Perkins Caufield & Byers, the best companies have invested in design. He adds that those companies that are not ready to invest in design as they think that it cannot be measured or tied to ROI will fall behind. He also says that mature industries that focus on more, better and faster should consider including design as a key-value differentiator.
This is proved by figures from the Design Management Institute that show that those companies that have invested in design have outperformed the S&P Index by 219 per cent over the past decade. This tells you how important design is in today’s world and why business owners should take design seriously and invest in it to become successful in today’s economy.