A corporate event can be defined as any type of hospitality, event, or social activity that is organised and funded by a business entity. Just like the definition, the audience for corporate events is huge and may include:
• Board members
• Client or customers
• Potential clients
There are many reasons why businesses organise corporate events. Few reasons may include motivation, reward, education, celebration (a key milestone), encouragement, manage organisational changes, and so on. In a nutshell, it does not matter the reason, a corporate event is a solution to many business problems and goals.
According to a 2015 event industry report, it mentioned that the UK event is worth more than £39.1 billion with more than 1 million events held every year. As you know, a majority of these events takes many forms. Below are a few of the most popular formats for corporate events:
• Exhibitions or Trade Shows
These are industry-specific types of events. Through this event, a business will rent a space to promote a product or service within a larger event to potential customers. There are times where a business may decide to be the overall organise or host of an exhibition. However, in most cases, they prefer larger events where they can market their product. During these events, a business must-have promotional material and a highly motivated and effective sales team. They will need an exhibition stand as well, and a unique way to attract and engage potential clients.
A majority of conferences do not exceed one day, and it is an event used by a business to provide information to a specific audience. It is mainly used to motivate and educate the attendees. It is also used to increase collaborations.
A conference event will have several keynote speakers and several breakout areas, where detailed sessions on specific topics will be held. In fact, conferences are the most popular event because they can be adapted to suit various stakeholders like resellers, customers, employees, and others.
• Incentive Programs
An incentive event is a form of corporate event where it is combined with a teaser campaign. These events are mainly targeted at resellers and employees. It will start with a sales conference where the sales targets and achievements are communicated to the attendees, and lets them know more about the business and other products/services offered.
• Gala and Awards Dinners
A gala and awards dinner are two types of corporate events that are often held together. For example, the award ceremony can be used in several ways. If it has been organised by a business, it can be used to reward and motivate resellers, suppliers, employers, or customers by offering awards across several categories of achievements based on the company.
Nevertheless, many companies get into the award industry as a way to promote or market their business or improve their reputation. In fact, it is one of the most effective ways of increasing brand awareness.
• Launch Events
Just like the name suggests, this is an event that is used to launch a new product or service. These events must be as simple or complex as needed. Businesses and companies use launch events to create hype with events such as flash mobs UK and generate PR around the launched product or service. In fact, a launch event can be used to create hype and PR for anything related to a business, such as offices, buildings, market share, and so on.