Most people see marketing a local business or store as an overwhelming task. The idea that crosses their minds is that bigger and better companies or lines of stores deserve to be advertised on social media platforms/other search engines and have fancy ios app development than their small businesses. However, this is not the case. Owners should well promote all firms to the public. Both small and large. Small companies have been prioritised by many search engines making marketing much easier for them. You, however, need to have a good knowledge base of how marketing is done to reap benefits from it. Below are tips and strategies that will help you promote your local store.
1. Business Website
Creating and managing a company website is not as expensive as many people think it is. The website should have a clear profile of activities in the business, services offered, goods sold, contact information and any other requirement that customers may seek to know. The website should also be appealing to the customers and easy to navigate. Clients should quickly go through your website and get all they need from the business.
While creating a website, it is wise to have in mind that the website is primarily for the customers.
2. Local SEO
SEO is a process that helps websites gain more ranking and ratings in search engines such as Google through optimisation. Your website should include keywords and phrases that will attract lots of traffics and clicks from different customers and searches.
You can maximise your Search Engine Optimisation efforts by including essential information such as business phone number, business address, business location and business name in all pages of the website. Incorporating tools and apps such as Google maps in your business website will also make it much easier for your customers to locate your local business. To enforce consistency, the address format of your business on your website should be similar to the layout on your Google My Business account.
3. Google My Business
By simply typing a question like “bakeries near me” the search engine will redirect you to a series of stores that are located near you. By doing so, Google helps prioritise local stores by including them in all local search queries. Clients will select these local stores based on their relevancy, business type, location and not on their SEO ratings. You need to create a Google My Business service account for your local store to access your business ratings. It is free to create and sign up for a Google My Business account.
4. Getting Links from Other Websites
A business leverages a lot from other strategies most of the time and not from working on the website itself. Try and have your local business featured on directories such as Yelp.com and watch your SEO rankings rise. The local guides will help your business gain more traffic through the directory rankings and give your high-quality business backlinks to boost your business’s rankings. It works effectively for companies with brand new websites. It is also advisable to have links to your website on other social media platforms such as Instagram, Twitter, and Facebook. It will help gain customers who frequently use these sites.
5. Quality of Content
Ensure the quality of content you publish on your website is captivating, authentic, legit, and original. Customers love great content, and this is what increases a companies traffic. Take time while creating content to ensure it is the best of the best. Another very effective tool is the use of blogs and vlogs. Blogs help businesses improve their rankings on Search Engine Optimisation engines. A company that regularly updates blogs will rank higher than a business that hardly updates blogs. The content should also be easy to understand and relate to the needs of customers effectively.